HIGHLAND – DuBois Farms and Martha Stewart Living will co-host a fall festival at the Perkinsville Road pick-your-own for a second year Saturday.
The free event, which drew 4,000 people last year, will begin at 10 a.m. and combine the farm’s seasonal attractions with treats from the magazine and its advertisers.
“They were looking for a farm that matched their style, and they found us,’’ said Dave DuBois. “It’s been a great partnership.”
DuBois and his wife, Jolee, purchased the 54-acre farm 16 years ago and set about revitalizing its orchards as the centerpiece of an agritourism business.
Outbuildings, animal pens, and eventually, a child-size village were constructed in the colonial style. A café and then a tavern selling local craft beverages and wine were added to support private events as well as an events calendar that complements the u-pick fruit and vegetable season.
Liz Malone, a spokeswoman for Martha Stewart Living, said the magazine’s marketing director grew up in the Hudson Valley and played a role in selecting the "entirely on brand" farm for what is a dual event.
The magazine’s top executives use the farm’s private spaces to fete its major advertisers, and together they augment the kind of seasonal family activities Martha Stewart Living reflects in its pages.
“From a business standpoint,’’ said Malone, “this event gives clients exposure and enables consumers to experience the brand … (and it also) brings family and friends together and celebrates the season.”